Keyword Analysis can help you find which key-words are working for your site. Armed with this information you can see who your competitors are, and how likely you are to beat them in the race for the top spot. Pick the easiest for you with the highest predicted traffic. Avoid going head-to-head with the competition, but make your own niche.
To conduct an SEO keyword analysis, you typically start by researching relevant keywords and phrases people search for in your industry or niche. You can use keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, etc., to identify relevant keywords, their search volume, competition, and other metrics.
Once you have a list of keywords, you should prioritize them based on their relevance to your website and content, as well as their search volume and competition level. It would be best to consider the intent behind each keyword and whether it aligns with your website's content and goals.
After prioritizing your keywords, you can start incorporating them into your website's content, including page titles, meta descriptions, headers, and body text. However, using keywords naturally and not stuffing them into your content is essential, as this can harm your website's rankings and user experience.
Finally, you should track your keyword rankings and adjust your SEO strategy based on your website's performance and user behaviour. SEO is an ongoing process, and you should continually refine your keywords and content to stay relevant and competitive.