Good AI chat BOT

Is ChatGPT AI Bot Bad for Ranking?


Getting to the top of google is the main goal for a website. Having new tools available like the AI powered Large Language Models like ChatGPT can help you move up the ranks.


If you thought your site would be instantly penalised by google for using a Chat bot like ChatGPT to create content then you may be surprised. Google doesn't care how the content was written. What google wants to see is good quality, unique, authoritative content, well presented and easy to access.

Its called EEAT - Expertise, Experience, Authoritativeness and Trustworthiness

If your AI ChatBot can churn out text that matches the EEAT experience and you can make it accessible then you will be golden. Have a good menu, alt text, H1, H2 schemes and all those SEO features to make it easy to find and read to get noticed.

Further reading provided by google is available on their site, here.

Bad Bots

The understanding that AI generated text is bad came from the past, before ChatGPT became common. Old style AI text generation was of very low quality, it didn't add to the site and was just used for keyword stuffing. This is a black hat SEO trick that fooled search engines into ranking the site higher than it is actually worth.

Good Bots

The quality of AI generated text from tools like Bard and ChatGPT are a world away from the old tools. These new AI Bots can make really good text that can actually pass as human written. If you give the AI the right prompts it can really improve on your original idea to make it more readable. Google wouldn't even know it was AI generated because the generated text can be of sufficient quality.


Watch out for errors in the AI LLM results. Having errors can affect your site because facts are key pillars of EEAT (Expertise, Experience, Authoritativeness and Trustworthiness). Proof reading is important to fact check, not so much typos, but the AI can 'Hallucinate' and create errors in your text.


We invited ChatGPT to joins us in this post and asked it the question below:

write 300 words on how ChatGPT can write website content

As a language model trained on a massive corpus of text data, ChatGPT is well-equipped to write high-quality website content. With its vast knowledge of various fields, including technology, marketing, finance, and more, ChatGPT can create content that is not only informative but also engaging for readers.

One of the key advantages of using ChatGPT to write website content is its ability to generate text quickly and accurately. Whether you need product descriptions, landing pages, blog posts, or any other type of content, ChatGPT can produce it in a matter of seconds, saving you time and effort.

Moreover, ChatGPT can tailor the content to your specific needs, such as your brand voice, target audience, and SEO requirements. It can incorporate relevant keywords and phrases to improve your website's visibility in search engine rankings and help attract more traffic to your site.

Additionally, ChatGPT can provide a fresh perspective on your website content, bringing in new ideas and insights that you might not have considered before. With its natural language processing capabilities, it can understand the context of your business and industry, and produce content that resonates with your audience.

Furthermore, ChatGPT can also help you streamline your content creation process by automating repetitive tasks. For example, you can use ChatGPT to generate social media posts, email newsletters, or product descriptions in bulk, freeing up your time to focus on other aspects of your business.

In summary, ChatGPT can be a valuable asset to your content marketing strategy, helping you create high-quality, engaging, and SEO-friendly content quickly and efficiently. By leveraging the power of AI, you can elevate your website content and provide a better user experience for your audience.

This passage took seconds for the AI to produce, much quicker than I can type.

Other Uses

While AI is often used for content creation it can also do many of the back office work. It is particularly good at coding and HTML/CSS.

Have a look at how ChatGPT wrote some basic CSS for us.







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